Slaying the Algorithm

Imagine if you could gather all your potential customers in one room, figure out what they like and what they don't like, and then learn how to best talk to them?

Well, with social media, you have ALL this reach at your fingertips. And with all this opportunity—on FREE platforms, it would be bad for your business if you haven't figured out how to capitalize on it!

So, here are FOUR wave-making tips to maximize your IG potential—and slay social media!

In this tip series, I'll be diving into the latest updates in the algorithm for Instagram in 2021 for you to understand them and utilize them to work for you!

1) Prioritize your engagement with SAVES

Instagram is known for boosting posts based on the amount of engagement. But with likes, comments, and saves—don‘t get overwhelmed. With IG, you just need to focus on one of these—which are your saves.

So, how do you boost that? To get more saves, try posting more infographics, informative captions, life hacks or quotes. These are the types of posts that people will want to go back to in the future, which means they will are more likely to save them. You can even go direct—and add "don't forget to save this post for later!"

2) Work your way up the feed with SHARES

This is the next most important factor to keep in mind when creating your posts are shares. Focusing on creating funny or provocative posts that your followers will want to share with their friends can entice others to share your content! You can do this easily by creating a quick and hilarious reel where you're dancing, making a joke, or remixing an audio clip. If you‘re having fun, they‘ll love it!

3) COMMENT your way to the top

In order to boost engagement, add questions or prompts at the end of your captions so you can get a great conversation going in the comments! Additionally, IG will boost your post if you respond quickly to comments written within the first hour after they were published.

What about likes? While they're at the bottom of the list, they are still important! You can add a CTA for people to like your post at the end of almost every post. For example, you can say "tap that like button if you love this look" or "double tap if you agree!"

The last thing to keep in mind is that these priorities don't just apply to posts—use them to support your community on IG as well.

Remember to save and share others' posts to help them increase their engagement. We're all on this social media journey together, and to get support, you should also be showing others support!

Peace, love, and slay,

Categories: Business Tips